Let’s be honest...

You’re either:

• Spending way too much time trying to maintain your brand’s social media presence, or
• Avoiding it altogether and feeling guilty because you know social is where your next customers are hanging out

Whichever camp you fall into, ask yourself:

Are your pages thriving with fresh content?
Or are you reposting the same five assets and hoping for the best?

That’s where UGC (User-Generated Content) comes in — and it might be the solution your brand desperately needs.

Let’s break it all down — the benefits, the challenges, and the real reason some brands scale with UGC… while others quit too soon.

🧠 First, What Is UGC?

UGC is content (videos, reviews, testimonials, photos) made by real people — not your team, not an ad agency.

You either:

• Find it organically (someone tags your product), or
• Work with creators directly (like we do at Beami) to make authentic, high-converting content your brand owns.

Either way, it’s one of the fastest, most powerful ways to build trust, reach new audiences, and refresh your marketing.

✅ Benefits of UGC for Brands (and Why It Works So Well)

1. It Makes Your Ads Perform Better

In e-commerce, ad creative is everything — and UGC regularly outperforms polished branded content.

• Tint reported that UGC can lower cost-per-click by 50%
• 62% of consumers say they’re more likely to click UGC-based ads
• It humanizes your brand in a way no graphic or promo reel can

Why? Because UGC isn’t trying to sell. It shows someone using your product in a relatable, unscripted way — and that makes people stop scrolling.

Want ads that perform? Pair strong briefs with top-tier UGC creators who know how to hook attention.

Beami tip: We test hundreds of UGC videos across campaigns — and the ones that feel the least like ads tend to drive the highest ROAS.

2. It Solves the Content Struggle for Social

Running a brand account? Then you know this pain:

“What do we post today?”

Without UGC, you either spend hours shooting new content… or recycle the same visuals from 2022. Not ideal.

With UGC?

• You get a constant pipeline of short-form videos and clips
• You can remix them into Reels, TikToks, Stories, and Shorts
• You finally have enough content to stay consistent

This means you can maintain a real presence without spending all your time on social — and your followers won’t feel like your feed is a ghost town.

3. It Keeps Your Brand Looking Fresh

The more creators you work with, the more new faces you have showcasing your product — and that variety keeps your brand visually interesting.

Compare that to seeing the same in-house rep in every video.

UGC makes your brand feel alive:

• More creators = more perspectives
• More perspectives = more social proof
• More social proof = more conversions

People love seeing themselves reflected in your content. When they see others using and loving your product, they’re more likely to say: “That could be me.”

4. It Boosts Brand Awareness, Engagement, and Sales

UGC gives your audience something to talk about. It sparks shares. Comments. Conversations.

And when you post enough quality UGC?

• Your impressions go up
• Your brand becomes more recognizable
• Your funnel starts to fill up on its own

No, UGC won’t make you a household name overnight — but each asset builds momentum.

Use it right, and UGC becomes the foundation of your paid media AND organic strategy.

😬 The Challenges of UGC (Let’s Be Real)

We’re not going to pretend it’s all sunshine and conversions. Here’s what actually makes UGC hard — and how smart brands overcome it:

1. Finding the Right Creators Takes Time

Anyone can make a video.
Not everyone can make one that sells.

The best UGC creators:

• Know how to tell a story
• Are confident on camera
• Can hook an audience in 3 seconds flat

But finding those creators takes time, money, and a few failed tests.

That’s why Beami vets all creators — so you skip the guesswork and go straight to people who can deliver.

2. Yes, It Costs Money

Great UGC isn’t free. You’re paying for content production, usage rights, and performance-tested results.

On Beami, most campaigns start at $500–$3,000 — and yes, it adds up.

But here’s the thing: good UGC pays for itself when used in paid ads, emails, product pages, and social.

Our advice? Don’t treat UGC like a one-off expense. Build it into your monthly budget and test consistently.

3. You Still Need to Manage It

UGC reduces your creative workload — but it doesn’t eliminate it.

You still need to:

• Write clear briefs
• Communicate with creators
• Review and edit videos
• Test content in campaigns
• Double down on winners

At Beami, we help streamline this process. But like anything worth doing, it still takes attention and effort.

4. Success Is Hard to Replicate

Sometimes you hit gold with one creator or concept — but when you try to recreate it, nothing works the same.

That’s the reality of performance marketing:

• Algorithms change
• Audiences shift
• Results fluctuate

Don’t get discouraged. Keep A/B testing, rotate your creatives, and trust the process.

Winning with UGC is about consistency, not perfection.

⚠️ Why Most Brands Quit Too Soon

Most brands who stop using UGC do it for one reason:

They expected magic overnight.

UGC isn’t a quick fix — it’s a system.

• You won’t get a viral video on day one
• You won’t scale with one creator
• You won’t find the perfect message without testing

But if you commit to the process — and use a platform like Beami to support you — you’ll start seeing results that compound over time.

So… Should You Start Using UGC?

If you want to:

• Spend less time creating content
• Lower your ad costs
• Build trust and convert cold traffic
• Finally have enough content for social

Then yes — you should be running UGC campaigns.

And Beami makes it easier than ever to:

• Match with vetted UGC creators
• Launch guaranteed $500–$3K deals
• Own the content and test it across channels

Final Word: UGC Isn’t Optional — It’s the New Standard

The brands scaling right now?
They’re not guessing.
They’re not waiting.
They’re using UGC to build trust and sell — at scale.

If you’re ready to start building that system, Beami is here to help.

👉 Join Beami today and start landing content that converts.

Let’s scale your brand — one UGC campaign at a time. ⚡